Do the right thing. It will gratify some people and astonish the rest.Mark Twain
In a rapidly changing world, where individuals— no matter how intelligent and knowledgeable— feel out of touch, uninformed and at risk from the pace of change and the technology driving it, 42 is the answer. Data, information, insight, intelligence is nothing without wisdom. The threat of misuse — ineptly or even maliciously— of technology and the intelligence it provides, has grown exponentially with the advent and rapid development & adoption of AI. Arguably, the technology and its adoption have dramatically outpaced the debate and implementation of ethical and regulatory frameworks for AI.
AI will transform life for everyone and society as we know it. The power inherent in such transformational technology creates the potential of leverage and use that can benefit as well as harm individuals, organizations, and society as whole. 42 embraces the radical transparency of ethics which enables individuals, organizations and society collectively to mitigate the threat of misuse of AI.
The embrace of Ethical AI is central to 42’s identity, our value proposition, and our operating model. Transparent inclusion and application of our ethical principles and imperatives is non-negotiable. We support and actively drive AI Ethics as a leadership, management, and ‘go to market’ requirement throughout our employee, partner, client and other external relationships and engagements.
42’s framework for dialogue about ethics and prioritization aligns with four P’s: